I want to make the world a better place than I found it

The Full Story

I believe the most important question we can ask in life is ‘why?’. Why do I do what I do? Why are people dissatisfied? Why am I responding this way? The whys are never-ending.

​My name is Amy, and I do what I do to help people and businesses become the best versions of themselves. Seeing thriving humans working on things that mean something to them is one of the greatest joys in my life. This is why I work with entrepreneurs, startups, SMEs and creatives. They're connected to their work and their work is connected to them. They're solving problems, creating beauty, sharing their unique gifts,  improving age-old processes and putting their customers first. These are the people that I work with. These are the people who get me out of bed in the morning.

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Through my born empathy and ability to break down walls through communication, I ask every why and help people answer them. A history in philosophy, a deep interest in neuroscience and many years of experience as an innovation, brand and UX strategist, I take people and small businesses on journeys towards authentically building something they can be proud of and that their customers want to use.

I understand humans and am highly skilled in spotting patterns and knowing how to create big picture concepts from small detail work. Whether it’s starting a business, ensuring it stays on track or fine-tuning what it produces and how, I come with a human-first approach to help you create something that moves, changes, inspires and grows.